What is Content Writing? 8 Types of Content Writing

Content writing is one of the top buzzwords in the current business marketing world. Content is the currency of your business in this digital marketing saturated business marketplace. Concurrent to the capital investment, businesses must invest in good content to escalate their business sales. When there is such a high demand for good content, the need for efficient content writers escalates, opening up several content writing job opportunities.


Content writing has thus become one of the highly sought business skills in recent times; as a result, we find hundreds and thousands of content writing agencies and freelance content writers on the Internet, offering the best content writing services. To help beginners understand more about content writing, we dig deep into what is content writing, who is a content writer and what are the types of content writing.



TABLE OF CONTENTS:



WHAT IS CONTENT WRITING?


Content writing is defined as a holistic process of planning, writing, editing and optimizing online content that helps a business achieve its digital marketing objectives at various stages of a buyer’s journey.

Content writing is professional-grade writing to deliver your brand message and convey your business values to the audience via engaging textual content. Content helps to inform, educate, entertain, persuade and fascinate the audience about your brand.


The digital wave has cajoled every small or big enterprise to launch their business in the digital space. In this digital arena, at every consumer touchpoint, you require rich content that tells the audience why you do what you do and help your prospects make informed decisions in your favour.


Content writing is the key to transforming your website visitors to leads, leads to consumers and consumers to promoters of your business.

To quickly define, content writing is a marketing tool that conveys the objectives of a business to its targeted audience and establishes a bond of trust with the audience.



WHO IS A CONTENT WRITER?


Conventionally, a person with an academic degree in Engineering gets known as an Engineer, a person with a degree in MBBS gets recognized as a doctor, however, there is no such degree for a person to get recognized as a Content Writer.


A content writer is a professional writer who specializes in storytelling and communicating to the audience what a business has to offer and solves their problems via engaging pieces of write-ups.

Referring to the content writing definition, it is clear that a content writer helps a business achieve its marketing objectives at various funnel stages.


A content writer does this by understanding the target audience, realizing their pain points and writing content that addresses their pain points or aligns with the audience’s interest.


Now, you might wonder that content writing looks simple, so can anyone write and publish content?


A light-hearted hillarious meme on what people think about content writers
Meme on what people think about Content Writers

Most people think a content writer only pours words, but that's an act of sheer folly. With the above meme on content writers, you can realize the depth of a content writers work.


Anyone can write content, but when businesses require professional-grade content, they must hire a professional content writer. There are various reasons to hire a professional content writer, for instance, a content writer not only understands the audience but writes content that aligns with their interest while concurrently integrating the best SEO practices, keywords, etc., to help the content rank higher on search engines.


To better define, a content writer is someone who enhances your brand awareness by driving increased traffic from search engines like Google and then nurtures the incoming traffic to move down the various stages of the marketing/sales funnel.

WHERE DO YOU USE CONTENT WRITING FOR YOUR BUSINESS?


Even a small piece of content like a social media copy can act as a lucrative lead magnet to seal the best deals. Content writing not only means blogs; there are various consumer touchpoints where businesses use content to move the prospects down the sales funnel.

  • Website content

  • Social Media content

  • Ad Copies

  • Landing page content

  • Email content

  • Video scripts

  • Marketing collaterals

  • Ebooks, newsletters

  • Whitepapers


WHAT ARE THE TYPES OF CONTENT WRITING?


Content writing emerged as a source of passive income but has eventually evolved to be a lucrative full-time career. If you have the skill to translate your thoughts and acquire user attention via your words, you can make a great career in content writing. A career in content writing for beginners could be overwhelming without knowing which area of content writing to begin writing in.


Content writing, not only denotes writing lengthy blogs; there are various types of content writing services that you might be interested in:

  1. Blog Writing

  2. Technical Writing

  3. Copywriting

  4. Marketing Writing – Email Copywriting

  5. Social Media Content Writing

  6. Scriptwriting

  7. Press Releases

  8. Ghost Writing



An infographic on what is content writing and what are the types of content writing services
Infographic on Types of Content Writing


1. BLOG WRITING


Blogs are the pivotal forms of content writing from the past till date. Blogs are online articles written in a simple conversational style to educate, inform or entertain their audience. The blogs provide a great platform to communicate to the audience about your business, what problems it solves, etc.


The written blog articles are further optimized with the best SEO practices to rank higher on SERP. For every search query related to your industry, you aim to rank on top of search results because the results on top of SERPs, enjoy the major traffic from visitors. To drive increased traffic, it is necessary to optimize the content and leverage the relevant keywords that the audience might be using. For this, you must use relevant search terms or keywords in the blog that the audience includes in their search text on Google and other search engines.


Blogs are the best ways to include as many relevant keywords as possible to your website and drive more and more visitors. Secondly, search engines like Google love to rank fresh content on their results page. Via blogs, you can regularly update your website with fresh content and stay ahead of the competition.


By stats, there are over 1.7 billion websites on the Internet from around the world; out of these 1.7 billion websites, more than 500 million are blogs.

In a nutshell, blogs account for more than one-third of all the websites on the Internet. Thus there is significant scope for blog content writers.



2. TECHNICAL WRITING


Technical writing is a field of content writing where good expertise in technical niches like electronics, computers, programming, robotics, biotechnology, science and technology is demanded. Technical writers help companies and businesses draft their instruction manuals, user manuals, technical modules, white papers etc.


A technical writer makes the highly technical details uncomplicated for the end-users via their choice of words and the simplicity of language. The highly technical jargon, the complicated mechanics, the working of the various machines, etc., are explained to the end consumers in a simple language. It helps the consumer understand and take better decisions regarding the products/services offered by the company.


If you have a deep interest and understanding of technology, initiate your career as a technical writer. With technology being at the forefront of the majority of businesses, the demand for technical content writers is proportionately high. In fact, the employment of technical writers is projected to grow 12% from 2020 to 2030.



3. COPYWRITING


Copywriters belong to the creative cohort of writers that make sales happen via their words. Do you remember those catchy phrases or enchanting jingles in advertisements that etched the advertised brand’s identity in your memories for long? That’s the forte of a creative copywriter!


Copywriters are entitled to write advertisement copies for social media ads, banners, billboards, flyers, sales collaterals, infographics, etc. They write a shorter form of content that inculcates the brand messaging while concurrently highlighting the USP of the product/service.


Stimulating the audience to make informed decisions, especially making a sale, is one of the main objectives of a copy. To accomplish this objective copywriters target users’ emotions and motivate them to click the CTA.


Copywriters must be highly creative and resonate with how audiences think and act. A simple copywriting example will show you how they do it. Unbounce, a landing page builder company made a slight change to their copy as they switched “Start your free 30-day trial” to “Start my free 30-day trial”. This minor change in the copy increased their CTR by 90%.

Website copywriters, also known as web content writers, aim towards a rich user experience. Web copywriters ensure that every form of content they put out reflect the brand message clearly and concisely.


A copywriter is an important piece of the content marketing puzzle that pulls sales out of words. With the hype of social media, creative and minimalistic content, the demand for skilled copywriters is increasing day by day. For you to bag the role of copywriter, hone your creative writing skills and have a knack for thinking outside the box.



4. MARKETING WRITING – EMAIL COPYWRITING


Every business requires marketing to exhibit their product/services to the world and pull the public's attention towards their business. Marketing writing is a type of content writing that satisfies this purpose.


Marketing collaterals, including the sales proposals, pitch decks, flyers, presentations that help you communicate your business values and business USP’s to the prospects fall into the category of marketing writing.


Email copywriting is also a type of marketing content as it primarily aims towards lead nurturing and conversion.


According to Litmus, email marketing brings the highest ROI of any digital marketing channel.

Most of the emails fall into the spam folder of the user’s mailbox or in the promotions folder that is the least opened one.

None would want a beautifully and creatively crafted email newsletter to fall into the spam, producing zero ROI of email marketing.


According to Optin Monster, 47% of people decide whether to open or not an email based on its subject line, and 69% of people report an email as spam based on the email subject line alone.

Hence, a skilled email copywriter begins with writing exceptional subject lines for the emails that not only prevents the email from falling into the spam/promotions folder but also intrigues the audience to open the mail.


One of the primary objectives of email marketing or email newsletters is to motivate the customers or prospects to click through the CTA. Thus the success of an email marketing campaign is calibrated by the open rate and click-through rates. Whether targeting a customer to check out their abandoned cart or re-targeting an existing customer, creatively crafted emails can make wonders happen.




An inforgaphic on who is a content writer and what are the types of content writing jobs
Infographic on Types of Content Writing


5. SOCIAL MEDIA CONTENT WRITING


Social media has become a marketing hub, driving audiences towards a business. Even if you could not make a mark on search engines via blogs or SEO, social media could come to your rescue. Six out of every ten people on the earth have a social network account. The success formula for social media is as simple as creating content that is trending and soliciting the audience’s attention.


The human’s attention span is too less, and it’s becoming comparatively negligible in the current fast-paced world saturated with content. In this saturated social media space, create content that appeals to the audience’s emotions, content that entertains, educates or resonates with the audience.


A social media writer has a good understanding of social media algorithms. He/she know the recipe for creating engaging social media content with the right balance of humour, wit and promotion. They are aware of the latest social media trends and leverage these trends to stay ahead in the social media content marketing game. The social media game is all about driving engagement and initiating conversation with the audience to promote brand awareness and loyalty.



6. SCRIPTWRITING


These days multimedia content, in general audio and video content are breaking the Internet. Every social media platform is trying to promote short videos in its space.


According to Wyzowl’s survey, the video helped 84% of surveyed businesses to generate leads, 78% increase sales and 86% increase site traffic.

Podcasts have become another marketing channel for businesses and individual creators. There are various lucrative reasons to start a podcast as it promotes brand visibility, aces marketing strategy and attracts potential customers. The demand for multimedia content has increased the demand for scriptwriters in the market. Webinar usage also increased from 46% to 62% in 2020-2021.


A scriptwriter makes efficient use of multimedia content to blend brand storytelling while communicating brand messaging to the audience. A scriptwriter can help you with video scripts, podcast scripts, storyboard scripts and chatbot communication.



7. PRESS RELEASES


Whenever a company launches a new product, embarks on a new initiative or gets into a new merger, press releases are used to make the respective announcements to the public. These press releases are majorly used from a marketing perspective to make the audience more aware of the brand.


A press release writer is a brand journalist who must have a knack for marketing and writing brand stories in the most fascinating ways. With their stories, these brand journalists create a positive image of the brand among the public.



8. GHOSTWRITING


Hey, relax man! Ghostwriting has nothing to do with any paranormal things. Ghostwriting means writing content for someone under their name, without revealing the original writer’s identity to the world.


In this content-saturated world, a well-crafted piece of content can promote brand awareness, pull leads and make sales, hence every business and entrepreneur aims to publish engaging content. However, the entrepreneurs, CEOs or CTOs do not have enough bandwidth to write content, and they hire writers to write content for them.


Ghostwriters have expertise in shapeshifting and getting into the shoes of the person for whom they write. They think like the person and write well-researched content that leaves a mark, establishing authority in the concerned industry.


With the growing demand for content marketing, CEOs, CTOs and top-notch officials of companies look out for excellent ghostwriters who can become their brand voice. To ace your role as a ghostwriter, you must have a deep understanding of the niche, good research skills and the mentality to publish content under someone else’s name.



KEY TAKEAWAYS

  • Content writing is defined as a holistic process of planning, writing, editing and optimizing online content that helps a business achieve its digital marketing objectives at various stages of a buyer’s journey.

  • Content is the currency of your business as it transforms your website visitors to leads, leads to consumers and consumers to promoters of your business.

  • To quickly define, a content writer is a professional writer specializing in storytelling and communicating to the audience what a business has to offer and how it solves their problems.

  • The various types of content writing services include Blog Writing, Technical Writing, Copywriting, Marketing Writing, Email Copywriting, Social Media Content Writing, Scriptwriting, Press Releases and Ghostwriting.

  • At every consumer touchpoint, place rich content that tells the audience why you do what you do and help the prospects make informed decisions in your favour.


CONCLUSION


Content writing is more than a hobby; it’s a business skill that has the potential of making or breaking your business marketing plan. Content writers are one of the main drivers of marketing for a business, and hence content writing has become one of the highly demanding business skills in recent times.


If you are interested in writing, go through the various types of content writing mentioned above and figure out which kind of content writing you relate to.


In contrast, if you run a business or looking for a content writer to help you ace your content marketing game, get in touch with me for the best content writing services.