Businesses are shifting online to reach a bigger yet relevant target audience and multiply their revenue. One big challenge for your business is to take your product/service to the target audience, optimally convey the message, and influence your prospects to try your product/service.
Whether you use social media, website, paid ads or blogs to attract consumers, every medium requires engaging content. A well-written and optimized content moves the audience to know, trust and like your brand, motivating them to buy from and advocate your brand.
72% of online marketers describe content creation as their most effective SEO tactic.
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
When content plays a pivotal role in online business growth, hiring a content writer becomes vital for your business. A content writer's words, SEO strategies, empathetic approach and emotional connection breathe a new life into your business.
Here is a list of ways a content writer can help your business grow.
WHO IS A CONTENT WRITER?
A content writer specializes in storytelling and communicating to the audience about a business in a resonating and engaging manner. Content writers not only play with words but appeal to the audience’s emotions with relevant words and strategies to drive engagement from them.
You can hire an in-house content writer or outsource your content requirements to a content writing agency or a freelance content writer.
Statistics reveal that 64% of marketers hire a freelance writer or subscribe to an on-demand content writing service.
Your business requires content at every consumer touch-point to inform, educate, entertain or enthral the audience. A business needs various types of content writing services like article writing, website content writing, blog writing, social media content, ad copies, landing page content, email newsletters, video scripts, etc.
10 Ways a Content Writer can Help Your Business Grow
1. GIVE A VOICE TO YOUR BRAND
Many similar brands operate in the same niche and industry as yours, thus your business cannot afford to be a faceless entity. A unique business name or logo is insufficient to recognize your business in the competitive marketplace.
You must build a brand with a unique personality and a unique brand voice that sets you apart. Your brand must have a face and a voice that connect with the audience.
A professional content writer gives a voice to your brand and personifies the idea behind your business in the content. In this digital age, your brand gets recognized and remembered by the kind of content you publish.
Once you identify and segment your target audience and draft your buyer persona, the content writer will recognize the pain points of your potential customers and analyze their interests to adapt to a relatable tone and voice.
After the analysis, the content writer integrates every piece of your business content with a consistent brand identity establishing brand integrity across various content channels. They create content that resonates with the buyer persona, motivating them to navigate further and make informed decisions. A content writer helps a business engage deeply with its audience, forming trusted bonds.
2. DEPLOYS STORYTELLING TO BOOST YOUR BRAND RECALL VALUE
One of the factors that can distinguish your business from the competition is your brand perception and brand recall value among the audience. You can do it by integrating brand storytelling into your business marketing strategy.
According to research by Headstream, if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.
Competitors might have a similar business model, products and digital presence as you do but what sets you apart is your unique riveting brand story that steals the audience's attention. Your business needs a content writer to weave strong brand narratives that encompass the what, why and how behind your business and your USP.
Content writers manifest your ideal consumer as the hero, making the brand story relatable to your target audience and evoking emotions from their side. By doing this, you gain control over your brand perception among the audience.
This personalization and emotional connection set you apart from the competition, etching your brand image in the audience’s mind for a long.
3. CONVEY YOUR MESSAGE EFFECTIVELY
Content writing not only means writing lengthy articles and publishing them online. Content must establish a bond with the audience.
As a business owner, you know everything in detail about your products, but it is not the same with the audience. They are not on the same page as you are. They are least interested in technical details or the features of the product. Their interest is in knowing how your business/product can help them solve their problem.
A content writer translates your business offering to the audience in a fascinating way with simple language and a customized writing style. They showcase to the audience why you are doing what you are doing and how it benefits them. The messaging is crisp, clear and effective enough to drive actions.
Sometimes the audience might not even be aware that they are facing a problem unless you brilliantly point out the problem and show them how it could get solved.
4. QUALITY CONTENT THAT DRIVES AUDIENCE ENGAGEMENT
What drives consumers towards a business in this competitive marketplace is quality content. Your content reflects your business! The ultimate goal of every piece of content you publish is to drive engagement or action from the audience. It is possible only when you get into your consumers' shoes; think like they do and treat them with personalized conversation and solutions.
At this juncture, I get reminded of the heated debate doing rounds all over the Internet, “AI writing tools vs Human Content Writers.”
Businesses are turning towards AI writing tools to generate automated content in bulk to boost SEO.
To give you a reality check, these AI tools fetch content from top-performing blogs on SERP, paraphrase the content and build a new blog. They come up with facts and statistics but do you know what is lacking here?
A humane touch!
And the least that a digital consumer expects from brands is conversing with a bot without a humane connection. Consumers are gravitating towards brands that bring up more human conversations. They expect brands to be more empathetic, creating deep emotional connections over being random information hubs or a sales-y dude at the door.
A human content writer knows how to appeal to the audience’s emotions, drive positive reactions and motivate them to navigate the sales funnel.
5. RANK HIGHER ON SERP & GAIN A COMPETITIVE EDGE
The main reasons why online businesses fail are poor marketing and no search engine visibility.
An SEO content writer deploys the best SEO strategies in their arsenal to render a good user experience alongside helping your content rank higher on SERP, boosting your search engine visibility.
They fetch all the possible questions users might have related to your business and address each in a simple, easy-to-digest language.
Blogs are the best place to target the most relevant keywords for your business. A professional SEO content writer helps you derive various relevant keywords and content topics from the seed keyword for your business and knows how to leverage these keywords to drive relevant traffic.
They also align the content with the searcher’s intent rather than random stuffing of keywords in a sea of mediocre content.
Assume you sell customized hand-made gifts. The content writer writes informative articles on “what to gift your friend on his/her birthday”, “friendship day gift ideas”, etc.
Your target audience might not know about your business, but they are aware of their problem, i.e. “what to gift a friend on his/her birthday” in this case.
Hence a content writer answers this query of your audience, gradually bringing them to your product page and making sales.
There is a higher probability of people searching for gift ideas rather than looking to buy gifts. Hence leveraging this search intent, you gain more visibility. Eventually, you can guide the audience to your product line-up and make sales. Your business website ranks for several relevant keywords that boost your brand awareness and drive increased sales.
The content must be well-formatted to help the readers quickly skim and grab the gist. 43% of people admit to skimming blog posts.
When the content is well structured and written to answer relevant search intent, it ranks higher on the search engine results page. You gain a competitive edge over other businesses that fail to leverage intent-driven content writing.
6. ESTABLISH YOUR BRAND AUTHORITY
Businesses maintain a blog to inform and educate about the solutions they provide for consumers’ problems. Blogs serve as lucrative top-of-the-funnel content that motivates the readers to navigate the sales/marketing funnel.
Small businesses with blogs get 126% more lead growth than those without.
Detailed blogs demonstrate your expertise to the audience, showing them how knowledgeable you are in the field. It also depicts how passionate you are about solving their problem. It sets your brand reputation and establishes brand authenticity and brand authority.
For example, while searching for content marketing queries, you trust Neil Patel’s blog articles on SERP over the others. It is due to the expertise/authority the brand has established in the particular niche.
According to Hubspot, companies that blog receive 97% more links to their website.
Quality content not only drives more visitors but also drives quality backlinks from other websites. Backlinks have always been one of the prime ranking factors on SERP. Backlinks from higher authority websites send positive signals to Google boosting your domain authority and SERP rank.
7. ORGANIC MARKETING THAT BOOSTS YOUR BRAND AWARENESS
When your blog/content ranks in one of the top five positions on SERP, it drives the most traffic. Increased traffic means more visitors navigating to your website and exploring your business. It further indicates higher chances for lead generation.
Thus a professional SEO content writer helps grow your business online by driving increased visitors to notice your business via a higher SERP rank. More people noticing your business mean a higher probability of sales.
The newly launched small businesses might not risk spending their fortune competing with big names in the industry for paid ads. Yet, well-optimized quality content can help them occupy real estate on the first page of SERP without spending on ads.
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
Thus investing in good content saves your fortune on paid advertisements. Once your business starts performing organically, you can supplement this growth via paid marketing strategies without spending much.
Additionally, irritated by sponsored ads, consumers install adblockers or upgrade to a premium version of applications.
A survey reveals, that 71% of people don’t trust sponsored ads, 69% don’t trust advertisements, and 65% don’t trust press releases.
In such a scenario, quality content and organic marketing can keep your business alive.
8. SMOOTHLY NAVIGATE VISITORS DOWN THE SALES FUNNEL
Content writers know to make the audience aware of their problem, educate them about the solution and then gradually present your product as a solution before trying to sell. This step-by-step nurturing of your website visitors helps boost the lead-to-conversion rate.
It’s not enough if you write great traffic-driving blogs. A blog must be well-accompanied by a Call-To-Action that motivates the visitors to take further action. There is no point in driving traffic without channelizing it to drive greater benefits.
Hence, a content writer not only optimizes the landing page copy but populates every consumer touch-point of your business with engaging content and CTAs to reduce the bounce rate and boost lead generation and conversion rates.
9. KEEP THE WEBSITE CONTENT UPDATED & FRESH
As an entrepreneur, you might initially have time to publish content on your website, but as the business progresses, you might run out of time to update your website with fresh content.
Did you know?
At least 60% of marketers make sure to create one piece of content a day? This helps them stay relevant to the search engine and social media’s algorithm.
Search engines love fresh and up-to-date content. Google usually ranks fresh content higher on search results, and this is where your business can suffer.
Hence hire a content writer who keeps researching and writing on the latest trends in your industry, providing fresh content that the audience and the search engine are looking for. They also update your older blog articles with better details of recent times so that it ranks higher or stays consistent with their higher rank on SERP.
10. CONTENT WRITERS BRING THE BEST BANG FOR YOUR BUSINESS
As a business owner, you have many tasks on your plate. Brainstorming, researching, writing and optimizing content eats up most of your time. It leaves you with limited time to focus on the core competence of your business.
Business people try to write content for their websites, manage their social media pages and publish blogs while managing their business activities. This drains them out, and there is a visible compromise in the quality of the content and business output.
Have you seen business pages on social media that are occasionally active and post only festive wishes? Doing this drives no relevant leads or marketing results to their business.
Hiring a content writer and a social media manager will make their page super active with regular posting of relevant and engaging content. This boosts their brand reach and drives relevant leads for the business.
You then have enough time at your disposal to focus on your core business without worrying about content creation and content marketing. And at the same time, your business keeps growing online.
CONCLUSION
Investing in content writing cum marketing is necessary to sustain your business in the marketing-saturated world.
A professional content writer helps your business grow by making it an experience people love to consume.
You need a content writer to set your business apart from the crowded marketplace, rank higher on SERP, drive increased website traffic, and turn visitors to leads to customers to brand advocates by initiating a long-term emotional connection with the audience.
If you are looking to hire a content writer to initiate or revamp content writing for your business, feel free to reach out to Content Writer OPJ. The content I write will play a cupid in strengthening the bond between your brand and its consumers and prospects.
FAQ
1. Is content writing necessary for your business?
Well-written, optimized and relevant content at every consumer touch-point can generate relevant leads for your business on autopilot. You need content writing for your business to
establish your brand identity
drive visitors to your business
educate visitors on what your business does and how it solves their problems
smoothly navigate the leads down the sales funnel
establish trust in your prospects and motivate them to make a purchase
influence them to stay consistent with your brand
2. Does every business need a Content Writer?
Content has become an asset for every business (no matter how big or small) trying to grow online because the digital audience trusts businesses that invest in good content. Every business needs a skilled professional content writer to convey its core messages in a simple yet resonating language and tone.
3. Should I hire a content writer for my business?
As a business owner, if you self-write content, you lack time to focus on the core business. Additionally, there is a compromise in the quality and cadence of content that does not produce optimum results. Hence hiring a content writer for your business saves you time and effort, and the expertise that a content writer brings to the table helps breathe a new life into your business.
4. Can I use AI writing tools to replace content writers?
AI tools make content writing faster and cheaper, however, content produced solely by these tools fails to accomplish your business marketing goals. Digital consumers expect a human-to-human connection with brands. They trust businesses that integrate empathy to create highly resonating and relevant content. This humane touch, empathetic approach is missing in the content produced by AI tools. Hence if you wish to derive optimum results from your content, you cannot outright replace content writers with AI writing tools.
If you are looking to hire a content writer to initiate or revamp content writing for your business, feel free to reach out to Content Writer OPJ. The content I write will play a cupid in strengthening the bond between your brand and its consumers and prospects.