My Work Portfolio - Content Writing & Social Media Management

Here's a quick glimpse of the content I have written for my clients that helped them boost their online visibility, drive more traffic & nurture the incoming leads, and overall boost their business.

Check my previous works in the following areas of content writing

Blogs

 

To boost the search engine visibility,  I devised a holistic blog strategy for my client companies like Entitledarts, The Elite Dental Care Tracy, PPE Zones, GAE Consultancy, SBT Corp, and GreenConnect, to name a few. I further assisted them with well-written & well-optimized TOFU and MOFU blogs.  

 

The roadmap I follow(ed) for client blog strategy & blog writing is as follows:

  • Analyse client business model

  • Jot down primary keywords the business targets

  • Perform competitor analysis & market research to come up with secondary keywords

  • Explore the content gaps

  • Comprehend the buyer persona of the business to match their interests

  • Social listening to find what the clients' target audience is looking for or discussing about

  • Plan a blog calendar with the right mix of relevant, trending and evergreen topics 

  • Get relevant quotes & data from the Subject Matter Experts (SMEs) from internal teams & external sources

  • Write data-driven content that align with the brand's set voice and tone

  • Get the blog outline approved followed by the first draft

  • Add relevant images and infographics that keep the audience entertained 

  • Format, edit, proofread & optimize the final piece of blog content

I have written blogs in various niches as mentioned below

 
 
 
 
 
 
 

Web Copy

I have written persuasive website copies for companies that motivated their website visitors to navigate deeper into the website, reducing the bounce rate. A consistent brand identity is depicted across every page of the website.

 

 Social Media Copy

Right from writing/optimizing the Bio(s) of clients' various social media channels to brainstorming post ideas, preparing content calendars, designing posts, writing copies & captions, initiating & extending conversation with the audience - I have helped my clients with every facet of social media management.