12 Reasons to Start a Podcast in 2022 - Benefits of a Podcast for your Business
Are you wondering why there is so much hype about podcasting all around and what is the purpose of a podcast? Why is everyone starting a podcast, and whether you should start a podcast too? There are not one or two but twelve reasons for you to start your podcast in 2022. Here is a list of the benefits of podcasting for your business.
Podcasts are growing exponentially
Podcasts are highly engaging and less time consuming
Ease of creation and distribution of podcasts
Podcasts creation is inexpensive and also free of cost
Podcasts do not impose any specific protocol
Podcast enhances your communication skills
The podcast establishes a loyal connection with the listeners
Podcast aids greater brand visibility
Podcast aces your marketing strategy and attracts potential clients
Advertising on podcasts yields profitable outcomes
Podcast monetization opens up a source of passive income
Podcast aids scalable growth as it isn’t oversaturated yet
Let's find out the meaning of podcasting and how is podcasting beneficial for brands.
Remember how fascinated people used to be while hearing the radio shows back in the day? There was no video, no motion picture, but only the audio created a considerable impact on the audience. This indicates how powerful the audio content had been. Though technology has brought in so many advancements and numerous sources of entertainment in the current times, still the audio/voice content never fails to entertain people on a large scale. That’s where podcasts came into the picture.
WHAT IS A PODCAST?
A podcast is a series of audio files uploaded on the Internet using a Podcast hosting platform. The listeners can listen to these podcasts on the podcast listening platforms like Apple Podcast, Google Podcast, Spotify, and so on.
In short, you can term podcast as the modern-day upgraded form of radio heard on the Internet. There are various types of podcasts, ranging from solo podcasts to interview ones. Podcasts are not only the audio ones, but you can have video podcasts as well.
Podcasts get split into episodes like a TV show is made of several episodes. Mostly the episodes are themed around a particular topic, but that isn't any mandatory criteria. You can experiment as you wish with your podcast.
Apart from listening, you can also download podcast episodes to listen to at a later time. Listeners can subscribe to a particular podcast show so that whenever a new episode of that podcast is uploaded, it will be auto-downloaded on their devices. This is a major distinguishing factor between radio and podcasts.
WHO SHOULD START A PODCAST?
Podcasts are for entrepreneurs, celebrities and marketers only!
C'mon, guys, it’s time to debunk this myth!
Is Instagram, Facebook or Twitter limited to a specific group of people?
Anyone in this world with Internet access can use them at their liberty. Similarly, podcasting is not limited to anyone. Anyone can start his/her podcast and share audio content with the entire world.
REASONS TO START A PODCAST
Here are the reasons why you should start a podcast in 2022:
1. Podcasts are Growing Exponentially
Audio content is by far becoming more mainstream, as people enjoy hearing more than reading. Voice and audio leave a lasting impact on the listeners as listening is more humanistic than reading. Podcasts tap on the potential of audio content and have, therefore, become a part of people’s lives.
Podcasts have been popular in foreign countries for over a decade. As per the stats provided by Infinite Dial 2020, 75% of the US population is aware of the term ‘podcasting’, and 55% have listened to a podcast. People have been actively producing and listening to podcasts and adding value to their life.
It has only been a few years that podcasts have gotten an amazing response from the Indian audience too. Podcasts are being liked by people, especially during the recent pandemic times, Indian content creators actively came up with their podcasts. If we look at the stats provided by Anchor,(a podcast hosting platform owned by Spotify) nearly 25,000 podcasts were created on Anchor in the year 2020 from India.
If you look at the stats provided by Podcast Insights, the active number of podcasts had been 500,000 in early 2018 which rose to 850,000 in early 2020 with nearly 30 million podcast episodes in over 100 languages. This shows the exponential growth of podcasts in recent times. When its popularity has been growing enormously day by day, it promises to be a mainstream medium to produce and publish content.
2. Podcasts are highly engaging and less time consuming
We are well aware of how busy human lives have become. You exclusively dedicate time from your busy schedule to reading a blog/story, but a podcast can be listened to at any time also while multitasking.
Most of us have the habit of listening to music or talk show while cooking or travelling. With earphones plugged in, we get transported to a different world. This comes as a handy advantage for podcasters.
If you deliver valuable and entertaining content via your podcasts, people will listen to your podcast while commuting, gardening, cooking, working out, or having food.
As a podcast does not demand an exclusive time for listening, the probability of people listening to a podcast is higher than dedicating time from their busy schedule to read a blog.
(By the way, do you think I must repurpose this blog into a podcast too?)
3. Ease of Creation & Distribution of Podcasts
Recording a podcast and uploading it on the Internet is an easy-to-do task. You can record your audio using a podcast recorder viz a sound recorder. Recording the audio can be as simple as recording audio on your phone using the phone’s internal microphone.
After recording the podcast, edit the audio using an audio editor application like Audacity which is free of cost. To upload the recorded audio as a podcast episode, regi